Principal Solutions Architect · AWS · EMEA

Amit
Lulla

Helping organisations make money from AI — not just build with it.
The commercial bridge between frontier models and real business outcomes.

Years Experience

Years at AWS

ISV Customers

Certifications

☁️ AWS Bedrock

🤖 Agents at Scale

💰 AI Monetisation

📐 SaaS Architecture

🟠 Claude Certified Architect

🎤 AWS re:Invent Speaker

Scroll

Right Now

🗓️ AWS Summit London 2026 — ARC402 Selected Speaker · June 2026

📝 Agentic AI for ISVs — Whitepaper series: Building Blocks, Managed Inference, AIDLC

🤖 AgentCore Samples — Contributing to awslabs/amazon-bedrock-agentcore-samples

🤝 EMEA ISV AI Campaign — 50 ISV engagements across UK & Ireland

🗓️ AWS Summit London 2026 — ARC402 Selected Speaker · June 2026

📝 Agentic AI for ISVs — Whitepaper series: Building Blocks, Managed Inference, AIDLC

🤖 AgentCore Samples — Contributing to awslabs/amazon-bedrock-agentcore-samples

🤝 EMEA ISV AI Campaign — 50 ISV engagements across UK & Ireland

What I Do

Turning AI Potential into
Business Reality

🤖

Agentic AI

Multi-agent orchestration, Bedrock Flows, autonomous AI systems at enterprise scale

🧠

Generative AI

RAG pipelines, LLM fine-tuning, prompt engineering, LLMOps for production

🏗️

SaaS Architecture

Multi-tenant isolation, serverless event-driven, Well-Architected for ISVs

🚀

ISV Enablement

Helping software companies launch GenAI products, from PoC to production

🎤

Thought Leadership

Keynote speaker, whitepaper author, AWS open-source contributor

☁️

Cloud Architecture

Multi-region, multi-cloud AWS + Azure + GCP architectures at scale

Career

15+ Years of Building
What's Next

☁️

Principal Solutions Architect

Amazon Web Services (AWS)

6 yrs · Present 2019 – Now · London, UK

Specialised in Generative AI & Agentic AI for EMEA ISVs — Matillion, Genesys, Sage
Designing production multi-agent AI systems on Amazon Bedrock Flows, Agents & Knowledge Bases
Contributing to AWS open-source: Bedrock samples, AgentCore tutorials, AWS Toolkit JetBrains
Keynote: "Building Frontier AI Agents on AWS" — January 2026
Co-authored AWS Well-Architected ML Lens whitepaper

🏆 GenAI Champion — EMEA ISV 2025

🏆 Think Big Innovator of the Year — UKI 2025

⭐ Customer Obsession Award

✈️

Software Architect

General Electric · GE Aviation

3 yrs 2016 – 2019 · Dubai, UAE

Cloud solutions on AWS & Azure for major airlines — Emirates, AirAsia, Vueling
Built NLP platform for Emirates Techlogs using NodeJS, Python, AWS
Led GE Predix Cloud adoption — certified Predix Developer

🏆 GE Creativity & Customer Collaboration Award

🛫

Enterprise Application Developer

flydubai

2 yrs 2014 – 2016 · Dubai, UAE

Built airline PSS (Passenger Service System) — SmartReservation, Load Management, Travel Agent portals
Java microservices with Spring Security, Redis, Salesforce CRM & Splunk integrations
Delivered OWASP-compliant SaaS platform for B2B travel agents

🏦

Sr. Software Developer

HSBC

1 yr 2013 – 2014

Fraud detection & delinquent account systems — Java, Spring Security, REST
Delivered iCafe Collections platform; mastered agile secure development

⭐ Rising Star Award

⭐ Team Player Award

⚙️

Software Lead / Project Lead

Zensar Technologies

2 yrs 2010 – 2012

Led CISCO B2B Nextgen Order Orchestration — Tibco BW, Java, PIPs

⭐ CISCO Client Centricity Award

Skills

Technical Arsenal

🤖 Generative AI

Amazon Bedrock AWS Bedrock AgentCore RAG Systems Agentic AI Prompt Engineering LLM Fine-tuning LLMOps Multi-Agent Orchestration Bedrock Flows Gemini LangGraph Claude Code Kiro

☁️ AWS

Lambda S3 CloudFormation API Gateway CloudFront DynamoDB EventBridge SageMaker

💻 Languages

Python Java Node.js Golang TypeScript SQL

🏗️ Architecture

Serverless Event-Driven Multi-tenant SaaS Microservices Well-Architected Multi-Region

🛠️ DevOps & Data

Docker Kubernetes Jenkins Kafka Redis MongoDB OpenSearch Splunk

🌐 Multi-Cloud

Azure GCP OpenAI → Bedrock TOGAF Azure DevOps

Recognition

Awards & Achievements

🏆

GenAI Champion Award

EMEA ISV — for driving generative AI adoption at scale

AWS · Dec 2025

💡

Think Big Innovator of the Year

UKI ISV team — for innovation in agentic AI

AWS · Dec 2025

⭐

Customer Obsession Award

Recognised for exceptional customer impact

AWS

🎯

Multiple AWSome Awards

Community recognition for sa-unified-agent and open source authoring

AWS

✈️

Creativity & Customer Collaboration

Delivered innovative solutions for Emirates, AirAsia, Vueling

GE Aviation

🌟

Rising Star Award

Outstanding contribution to fraud detection systems

HSBC · 2014

Speaking

Thought Leadership & Keynotes

AWS re:Invent 2024 · AIM363 — Advanced Prompt Engineering ↗

Advanced strategies for prompt engineering in production GenAI deployment

re:Invent

AWS re:Invent 2024 · AIM384 — Amazon Q Business for SaaS ↗

Boosting SaaS connectivity with Amazon Q Business custom plugins

re:Invent

AWS Summit London 2026 · ARC402 — Selected Speaker

Production agentic AI architectures with real-world customer case study

Summit 2026

AWS AI & Data Conference Ireland 2026 · Kilkenny

"From Prototype to Production: Building Safe AI Agents with Guardrails" · 1,001 attendees · co-presented with Genesys

Conference

AWS Well-Architected Machine Learning Lens — Co-Author ↗

Official AWS whitepaper on ML workload architecture best practices

Whitepaper

AWS ML Blog · Long-running Amazon Bedrock Flows ↗

Published on AWS Machine Learning Blog — Bedrock Flows in public preview

AWS Blog

GitHub · Strands Agents Streamlit Demo ↗

Production-ready Strands Agents demo with Streamlit UI — open source

GitHub

awslabs · AgentCore Samples — Memory & Multi-Agent Tutorial ↗

PR #896 — Fixed memory persistence across sessions in travel booking agent

GitHub

On Stage

Speaking Gallery

AWS AI & Data Conference · Kilkenny, Ireland · March 2026 · 1,001 attendees

From Prototype to Production · Building Safe AI Agents

Age of Agents · AWS Bedrock Guardrails & Automated Reasoning

AWS Summit London 2025 · Practical GenAI using Amazon Nova · ExCeL

Guardrails deep-dive · Content filters across 6 safety categories

AWS Summit London 2024 · Sage: Semantic Search on Amazon Bedrock

Customer Voices

What Customers Say

Amit has been a fantastic partner — key to our successful launch of Maia, putting Generative AI at the heart of our product. An exceptional advisor, architect, and mentor who helped our teams build real skills and confidence with AWS.

Julian Wiffen

Matillion

LinkedIn Recommendation · Matillion — Maia GenAI Product Launch

Amit has an exceptional understanding of AWS services and was an invaluable asset during our strategic discussions. His ability to articulate complex concepts and guide organisations toward future-proof solutions is second to none.

Manav Thiara

Sage · SVP & Technical Fellow

LinkedIn Recommendation · Sage — Data, ML & GenAI Strategy

AmitLulla

Turning AI Potential intoBusiness Reality